Strategic Social Media Video Marketing for Conscious Brands
Consistent Content That Builds Authority and Drives Business Results
Your Innovation Deserves Strategic Video Presence
Building a wellness or sustainable business that could help thousands of people live better? You already know video content works—the challenge is staying consistent while actually running your business.
The companies that thrive aren't posting random content hoping something sticks—they're using strategic frameworks that respect both their mission and their audience's intelligence.
We combine 16+ years of journalism storytelling (TechCrunch background) with genuine wellness lifestyle understanding—27 years plant-based, so when you start explaining your mission-driven approach, we're nodding along because we actually get it.
Manalo Pictures Original Production
Producer / Shooter / Editor - Gregory S. Manalo
Manalo Pictures Original Production
Producer / Shooter / Editor - Gregory S. Manalo
Why Strategic Video Content Works for Conscious Brands
Authentic Industry Connection
We've been living the wellness lifestyle since before it was cool—27 years plant-based, 30+ years practicing martial arts. We genuinely understand why authenticity matters more than marketing spin, and why your customers can spot the difference between real conscious business and greenwashing.
Journalism-Trained Strategic Thinking
Our TechCrunch background taught us how to break down complex innovations into clear, compelling narratives. Since pivoting to wellness in 2021, we've partnered with plant-based food companies, pilates studios, and sustainable tech businesses that need authentic video presence.
Batch Production Methodology
We film multiple months of content in concentrated sessions. Your time commitment? Just 4-8 hours every 8 weeks for filming, plus monthly strategy calls. We handle editing, scheduling, and optimization—you focus on running your business.
Manalo Pictures Original Production
Producer / Shooter / Editor - Gregory S. Manalo
Client: Kultivate Labs
Producer / Shooter / Editor - Gregory S. Manalo
Choose Your Strategic Content Level
Each program includes a strategy session, monthly evaluations, and batch production methodology.
Minimum Viable Output (MVO)
For sustainable brands wanting consistent quality
3-Month Program: $9,500
6-Month Program: $17,900 (15% savings)
Monthly Deliverables:
1 long-form video (3-8 minutes)
3-4 Shorts/Reels
1 Carousel or Graphic
4 Stories
1 LinkedIn videos
Total: 12~16 strategic pieces
Growth Optimization Mode (GOM)
For brands scaling their authority
3-Month Program: $16,200
6-Month Program: $30,600 (15% savings)
Monthly Deliverables:
2 long-form videos
6-8 Shorts/Reels
2 Carousels or Graphics
8+ Stories
2-3 LinkedIn videos
Total: ~25-28 strategic pieces
Maximum Output Threshold (MOT)
For comprehensive platform visibility
3-Month Program: $27,000
6-Month Program: $51,000 (15% savings)
Monthly Deliverables:
3 long-form videos
12-16 Shorts/Reels
3-4 Carousels or Graphics
12-15 Stories
3-4 LinkedIn videos
Optional livestream or motion graphic
Total: ~40-50 strategic pieces
Client: Plynth Agency
Event: Downtown First Thursdays SF
@dftsf
What Results Actually Look Like
Months 1–3: Foundation
Content workflow established
Audience behavior patterns identified
Platform algorithm insights gained
Initial engagement benchmarks set
Months 4–6: Growth
Consistent content performance
Quality audience growth
Early business inquiry patterns
Content-to-conversion pathways clarified
Month 6+: Impact
Reliable lead generation
Brand authority indicators
Revenue attribution opportunities
Data-driven strategy for platform expansion
“31% of marketers say short-form videos offer the highest ROI compared to other formats like images and blog posts”
- Firework
"85% of marketers feel that short-form videos are the most effective form of marketing strategy as they have helped increase business sales"
"Short-form video is winning everywhere”
Monthly Evaluations: We analyze performance data and adjust strategy to optimize for your specific business goals.
Ready to Build Consistent Authority for Your Mission?
Want to explore which level fits your goals? Every program begins with a comprehensive strategy session where we assess your current situation and create a roadmap that serves your mission and capacity.